Quick contact info

Pheim Asset Management Sdn Bhd 4th Floor, UBN Tower (Letter Box 18), Jalan P.Ramlee, 50250 Kuala Lumpur Monday-Friday: 9am to 5pm Saturday: 9am to 1pm Tel: +(603) 2031 6047 Fax: +(603) 2031 6048 Email: pheim@pheim.com.my
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Management Team

Dr. Tan Chong Koay (Founder/Chief Strategist & Executive Chairman)

Dr Tan is the Founder/Chief Strategist & Executive Chairman of Pheim Asset Management Sdn Bhd.


He has been in the fund management industry for over 46 years. He is a Chartered Fellow of Chartered Management Institute (UK) and Fellow of the Institute of Financial Accountants (UK).


From 1976 to 1981, Dr. Tan was with South East Asia Development Corporation Berhad (SEACORP) (now known as Amanah Capital Partners Bhd), an investment holding company that owned the first unit trust company in Malaysia and Singapore. He was responsible for advising individuals and institutional clients.


After his tenure at SEACORP, Dr. Tan joined Arab-Malaysian Merchant Bank (now known as AmInvestment Bank Berhad) in 1981 for 71⁄4 years as the first Head of the Investment Services division. During his time there, he built up the division from a two to a 65-man strong team with the capabilities to provide a full range of services. In 1987, as the first Executive Director of Arab – Malaysian Unit Trusts Berhad (now known as AmInvestment Bank Berhad), he designed, developed and launched Arab-Malaysia Gilts – the first unit trust in Malaysia to invest solely in Malaysian government and bank-backed securities. In the same year, Dr. Tan participated actively in organising and promoting the concept of raising funds from American investors to invest in Malaysian companies through Malaysia Fund Inc., the first Malaysia closed-ended country fund managed by Morgan Stanley and listed in NYSE in May 1987. During that year, Dr. Tan was rated by William Mercer Zainal Fraser as the top manager for retirement & pension funds in Malaysia.


Dr. Tan joined DG Bank-GZB (Asia) Ltd, a merchant bank in Singapore, in 1988 for 2 years and was the Head of Investment Management Division, servicing private and institutional clients.


In 1990, Dr. Tan moved to John Govett (Asia) Pte Ltd (later known as AIB Govett) as the first Director of Portfolio Investments, for 31⁄2 years. In 1992, he managed The Malaysian Emerging Companies Fund (an original size of US$75m) and supervised the Singapore SESDAQ fund until November 1993.


Dr. Tan is the founder of Pheim Asset Management Sdn Bhd (Pheim Malaysia) and Pheim Asset Management (Asia) Pte Ltd (Pheim Singapore) which started operations in 1994 and 1995 respectively. Dr Tan is the Chief Strategist of Pheim Malaysia since 1994 and the Chief Strategist of Pheim Singapore since 1995 except for the period from 2011 to 2015. He is the Executive Chairman of Pheim Malaysia and the Chief Executive Officer of Pheim Singapore which specialises in investing in the ASEAN and Asia ex-Japan region.


Dr. Tan was a Chief Examiner in the Investment paper for Institute of Bankers in Malaysia (from January 1997 to December 2007). He was a committee representative on the Executive Committee of the Investment Management Association of Singapore (IMAS) from 2004 to 2009. Dr. Tan is a member of the Investment Advisory Committee of Lee Kuan Yew Fund since 2004 and a member of the Investment Advisory Committee of the Lee Kuan Yew Fund for Bilingualism Ltd for 3-year period, both ending March 1, 2015.


Reputed for his acute sense of market timing and stock selection, Dr. Tan was labelled as the “King of the Second Board” in Malaysia for his well-timed investments in small-cap companies in 1995/1996. He was named “Southeast Asia’s small-cap King” in a Bloomberg article in August 2006. In 2008 & 2010, he was awarded “Best of the Best Award, CEO of the year for Malaysia” by Asia Asset Management, a Hong Kong based publisher of the Journal of Investments and Pensions.


Dr Tan is recognized within the fund management industry for his wealth of experience and his long and excellent performance track record. Among his best records, Pheim SICAV-SIF – ASEAN Emerging Companies Fund which he launched in 1995 took the top position for all the 1- to 20-year periods among all Equity ASEAN of Lipper Global Classification under International Offshore Universe in terms of total returns in US Dollars on the Fund’s 20th anniversary, February 3, 2015. The fund returned 497.37% (in USD terms) which far outperformed the 2nd position fund which returned 94.52% (in USD terms) and FTSE AW ASEAN CR (in USD terms) which returned 44.56%. Additionally, Dana Makmur Pheim which he launched in 2002 was ranked number one by Lipper IM for the 10-year period for 10th consecutive year in the Islamic Mixed Asset MYR Balanced – Malaysia category ended from 31st December 2012 until 31st December 2021. Dana Makmur Pheim was also ranked number one by Lipper IM for the 15-year period for 5th consecutive year in the same category ended 31st December 2017, 2018, 2019, 2020 and 2021. As of to date, Dana Makmur Pheim has won a total of 53 Refinitiv Lipper Fund Awards of which 33 awards are under the category of Malaysia Islamic & Malaysia Provident and 20 awards are from the category of Global Islamic. Also noteworthy is his largest Malaysian mandate belonging to the largest provident fund in Malaysia outperformed the benchmark by a large margin for the  25-year period ending March 2022.


In 2010, Dr. Tan was awarded “China Top 10 Financial Intelligent Persons Special Award 2010” by People’s Republic of China. Also in 2010, Dr. Tan was awarded the Outstanding Entrepreneurship Award by Enterprise Asia. In 2012, he was awarded “Most Respected Chinese Entrepreneurship Award in Asia Pacific” by China Economic Trading Promotion Agency, People’s Republic of China. In 2014, Dr. Tan was named one of the 80 Global Chinese Eminent Business Leaders by Beijing-based The China Daily. Dr Tan was named “Market Wizard of Malaysia” by the Beijing-based The China Daily on March 14 & 15, 2015. In 2016, Dr Tan was awarded the “Asia Pacific Entrepreneurship Awards 2016” under the Financial Services industry category by Enterprise Asia. He was named “The Warren Buffett of Asia” by World Wealth Creation Conference in The Straits Times, Singapore (April 20, 2017) for being one of the best performing fund managers and for truly enhancing value-investing. Dr Tan was also awarded the “National Outstanding Entrepreneurs Lifetime Achievement Award” by the Kingsley Strategic Institute For Asia Pacific (KSI) in March 2021.


Dr. Tan Chong-Koay was conferred the 2022 ASEAN Distinguished Entrepreneur Lifetime Achievement Award at the 2022 ASEAN Leadership and Partnership Forum which was officiated by the Prime Minister of Cambodia, H.E. Samdech Decho Hunsen at Hyatt Regency Hotel, Phnom Penh, Cambodia in September 2022.


Dr Tan is the author of his bestselling book “Rising Above Financial Storms” published in late 2015.

Mr. Lee Chung Cheng (Chief Executive Officer & Head of Investment)

Mr. Lee Chung Cheng possesses 20 years of working experience in the capital market and financial institution. He has had over 13 years’ experience in equity research, covering and overseeing sectors such as Property, Construction, Automotive, Rubber Glove, Consumer, Industrials, Oil & Gas, Telecommunications, Technology, Logistics and Plantations apart from Market Outlook & Investment Strategy. He started his career in banking industry for 7 years specialising in credit analysis upon graduating from his tertiary studies.


Prior to joining Pheim Asset Management Sdn Bhd, he was the Head of Research for Apex Securities Berhad (formerly known as JF Apex Securities Berhad), leading a research team of 5 analysts. Back then, he was attached with a regional brokerage house, UOB Kay Hian Securities Berhad, performing equity research and servicing institutional investors.


Mr. Lee graduated with a Bachelor of Economics from University of Queensland, Australia in 2000 and subsequently obtained his Master in Finance from University of New South Wales, Australia in 2001.

En. Ahmad Izzudeen Razali (Compliance Officer)

Encik Izzudeen started his career in the Capital Market in 2015 as a trainee in SIDC’s Islamic Capital Market Graduate Training Scheme and subsequently served at AmInvestment Bank Bhd and Nomura Asset Management Malaysia. He joined Pheim as a Compliance Officer in August 2022.


Encik Izzudeen holds a Bachelor Degree in Actuarial Science from Heriot-Watt University and Masters of Islamic Finance Practice from INCEIF University.