Quick contact info

Pheim Asset Management Sdn Bhd 4th Floor, UBN Tower (Letter Box 18), Jalan P.Ramlee, 50250 Kuala Lumpur Monday-Friday: 9am to 5pm Saturday: 9am to 1pm Tel: +(603) 2031 6047 Fax: +(603) 2031 6048 Email: pheim@pheim.com.my
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Management Team

Encik Ahmad Subri Bin Abdullah (Chief Executive Officer)

Encik Ahmad Subri Bin Abdullah brings with him over 40 years of experience in the insurance, reinsurance and financial services industry in England, Singapore and Malaysia. He has served as CEO for over 20 years in various companies including Trust International Insurance, MCIS Insurance, Maybank Life Assurance and Malaysia National Insurance.


He spent over 11 years in the Maybank Group and was instrumental in successfully implementing the bancassurance business practice. Whilst under his stewardship, Maybank Life Assurance won the coveted Asia’s Life Insurance Company of the Year 1999. It is well recognized that Maybank Group is one of the most successful bancassurers in Asia.


Currently, Encik Ahmad Subri Bin Abdullah serves as Director and Advisor to a number of public and private companies in Malaysia and Singapore including Berjaya Sompo Insurance Berhad and Malaysian Life Reinsurance Group Berhad.


He is a Chartered Insurer, Fellow of the Chartered Insurance Institute, UK and Fellow of the Malaysian Insurance Institute.

Mr. Melvin Loong (Compliance Officer)

Mr. Melvin Loong is the Compliance Officer and is responsible for overseeing all compliance and risk management matters in Pheim Asset Management Sdn Bhd (Pheim Malaysia) and its wholly-owned subsidiary company – Pheim Unit Trusts Berhad.


Prior to joining Pheim in Feb 2018, Melvin started his career in a commodity option firm and gained his compliance related experience. Melvin has been the main point of contact for Securities Commission, FIMM and other Regulators/Authorities. He works independently and reports to the Board of Directors on the oversight function of all risk management and compliance matters. Throughout the years, he has been actively involved in the advisory role, supporting the Management to promote a good compliance culture within Pheim entities.


Melvin holds a Bachelor Degree (Hons) in Chemical Engineering from Universiti Tunku Abdul Rahman.